SMART™ Pages

Tier 1

  • Design Choose from a Bayard SMART™ page template with customizable colors, fonts & images
  • Functionality Basic (more details below)
  • Form Basic functionality (more details below)
  • Photos From our standard stock library
  • Copywriting Basic copywriting written by the Account Manager (unless a copywriter is requested and an hour is added to cost)
  • Revisions Up to two rounds of revisions during setup
Templates

$1,500$2,500

Plus $750/mo maintenance fee

Tier 2

  • Design Choose from a Bayard SMART™ Plus page template with customizable colors, fonts & images
  • Functionality Optional extra functionality (more details below)
  • Form Extra form functionality (more details below)
  • Photos From our standard stock library
  • Copywriting Copy written by a professional copywriter (more details below)
  • Revisions Up to three rounds of revisions during setup
Templates

$3,000$4,500

Plus $750/mo maintenance fee

Tier 3

  • Design 100% custom SMART™ page design
  • Functionality Optional premier functionality (more details below)
  • Form Premier form functionality with custom coded form (more details below)
  • Photos From our premium stock photo library
  • Copywriting Copy written by a professional copywriter, including content re-envisioning (more details below)
  • Other A/B testing
  • Revisions Up to four rounds of revisions during setup
Examples

$4,750$9,500

Plus $750/mo maintenance fee

Functionality

Tier 1 (Basic)
Tier 1 functionality:

  • Smooth Scrolling: When user clicks on internal link, it smoothly scrolls down to the targeted section

Tier 2 (Extra)
Tier 1 functionality plus:

  • Animation: text and/or images slide in as user scrolls
  • Transitions: Elements change size or color as user hovers over them

Tier 3 (Premier)
Tier 1 & 2 functionality plus:

  • Special and advanced animation, scrolling, and interactivity effects

Forms

Tier 1 (Basic)
Tier 1 functionality:

  • Standard fields: text, radio button, checkbox, etc.
  • Multiple select dropdown
  • Redirect to thank you page
  • Required fields
  • Source/location from where the user was referred is included in notification email & database
  • Form sent via email or into ATS database

Tier 2 (Extra)
Tier 1 functionality plus:

Option of 2:

  • Conditional redirect/email: form goes to different thank you pages/emails based on user’s answers on form
  • Accordion form: parts of form will become visible & expand based on user’s answers
  • Two stage form: long forms can be broken into two-stage forms, users complete the first part and click ‘continue’ to proceed to second part
  • Form submits to proprietary database or into ATS
  • Form queries information against a database to determine more information that then affects redirect/email
  • Form passes or retrieves information into/from the URL

Tier 3 (Premier)
Tier 1 & 2 functionality plus:

  • Option of all Tier 2 functionalities
  • Shows available jobs/locations/etc. based on an XML feed

Copy/Content

Tier 1
Copy written by you or an account manager:

  • Copy based off of existing content and branding, from your home website or current collateral

– OR –

  • Custom written copy that follows standard SMART™ landing page content style

Tier 2
Copy written by professional copywriter:

  • Copy based off of existing content and branding, from your home website or current collateral

– OR –

  • Custom written copy that follows standard SMART™ landing page content style

Tier 3
Copy written by professional copywriter:

  • Copy is completely re-envisioned from the ground up. Our team will develop custom and captivating content that is tailored for a branding feel